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5 Strategies That Damage Online Marketing Effectiveness Marketing Articles | October 30, 2010 Owning your own business has never been easier due to the growing popularity and acceptance of marketing on the internet. However many people working online have adopted certain 'strategies' that can inadvertently stall or diminish their business success! Read more to see 5 strategies used by many marketing online that can actually end up damaging your reputation and ruining your sales!
Your marketing effectiveness determines not only the amount of profits your business generates but also the amount of effort you invest as well! Owning your own business has never been easier due to the growing popularity and acceptance of marketing on the internet. However many people working online have adopted certain 'strategies' that can inadvertently stall or diminish their business success! Now this is not to say that these strategies do not sometimes work Kendall Sheffield Color Rush Jersey , but over time, by consistently using them, it is very easy for people to develop a lack of trust in you.
Here are 5 such strategies often seen and used by many marketing on the internet that can end up coming back to haunt you and your reputation down the line!
Scarcity Claims
Making false scarcity claims is not the way to earn the trust of people on the internet. When offering products or service to others with the claim that enrollment or product availability is limited will tend to tarnish your image. Remember people are able to easily view the same offer months later and when they do you can bet they will remember your previous claims.
Pop Ups
I can honestly say I have never used pop ups on any website simply because I find them irritating. In the very early stages of their use they were more effective due to the relative newness of the tactic Kaleb McGary Color Rush Jersey , but now everybody uses them. What could be more irritating when trying to leave a page than to be held 'captive' by a pop up. Remember when people are leaving your site, the last thing you need to do is block their exit with one of these pop ups. Do you assume that will 'increase' your marketing effectiveness or integrity with others?
False Price Increases
This strategy ranks right up there with scarcity claims as far as being effective anymore. By and large people generally dismiss such claims anymore since in most cases the claims are false. So now what you have accomplished is branded yourself as a liar while also using pressure tactics that did not work. Remember when working online your business success will be based upon developing a good relationship with others and using sales tactics like these will not help do that.
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